Published at Tuesday, December 01st, 2020 - 06:09:42 AM. 5th Grade Math. By Beverley Shannon.
It is said that the average newspaper is written on a 5th grade level and that the average online reader is at that or below. There is common misconception about this belief and why it is so. This doesnt mean that only 5th graders are using the Internet or that everyone reading online content is uneducated. Instead, it refers to the state of mind that the average reader is in when they are using the Internet. The Internet is now something we turn to in a hurry when we need to find info fast. Even if you are just browsing around, there is so much to see that it is easy to get distracted, caught up or swept away from one site to another and another and... so on.
The saying "a picture is worth a thousand words" also can relate to your writing, with the correctly chosen words you can turn a simple sentence into a chapter of information. One of the biggest obstacles in writing for marketing is that we are trained to write "intelligently", by this I mean coming off with wording that demonstrates our full use of the English language. In English classes starting in high school, we are taught to expand our vocabulary and expound the use of it. Take the last sentence for example, it could have just as easily been written - "In English classes starting in high school, we are taught to use a lot of words and explain in detail what is happening." Both have the same meaning but each carries a different weight with readers. The first version is fine for something like a blog but in marketing you need to appeal to as many different styles of readers as possible.
Any content, trademark’s, or other material that might be found on the 74state website that is not 74state’s property remains the copyright of its respective owner/s. In no way does 74state claim ownership or responsibility for such items, and you should seek legal consent for any use of such materials from its owner.