Published at Tuesday, November 24th, 2020 - 17:17:12 PM. 5th Grade Math. By Delia Mathews.
The saying "a picture is worth a thousand words" also can relate to your writing, with the correctly chosen words you can turn a simple sentence into a chapter of information. One of the biggest obstacles in writing for marketing is that we are trained to write "intelligently", by this I mean coming off with wording that demonstrates our full use of the English language. In English classes starting in high school, we are taught to expand our vocabulary and expound the use of it. Take the last sentence for example, it could have just as easily been written - "In English classes starting in high school, we are taught to use a lot of words and explain in detail what is happening." Both have the same meaning but each carries a different weight with readers. The first version is fine for something like a blog but in marketing you need to appeal to as many different styles of readers as possible.
This doesnt mean that you sacrifice quality and basic editing in the process of going simpler but it may mean you trade in some of those $10 words for $5 words and cut that 1,000 word piece to 2-500 word pieces instead. It means that you put items in bullets and instructions in lists and you get to the point as quickly as possible without a lot of fluff. Some writers are better at producing offline content and cant shift to the online methods of successful content. Then there are some who can rake in the readers online but couldnt hack it at all in the offline publishing world. Some gifted writers (or well trained writers) can learn to do both. The latter requires being able to shift back and forth according to which venue you are writing for. Ultimately, understanding the difference will make a world of difference in your writing career.
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